To build an online store first decision is made on the design, layout and organization etc of your website. The website needs to be simple and easily navigable. The products catalogue on the website should be comprehensive, with photos of the products, so that customers can easily find what they want. The store should also be search engine friendly so that people can see your store listed in the top results when they search for related products.

• Customer browses the product’s page.(Opens a new page)
• Selects a product.
• Moves to product’s detail page. (Opens in a new page.)
• Clicks on buy product.
• Moves to shopping bag. (Opens a new page)
• Clicks again to go back to products page. (Opens a new page)

• Customer browses the product’s page (Opens a new page)
• Mouse hovers any product and sees a Quick View option.
• Clicks on Quick View and a window pops with product details on the same page. The interface allows the user to change the item options (color of the product, quantity, etc) and at the same time other products are also visible.
• Clicking on “Buy Now” will close the popup window and shopping bag gets updated in the background.
• Customer continues to shop and remains at the same products page.

In this new ajax based shopping cart a customer does not leave the main products page. Customer saves lot of time and also enjoys shopping. This is just one concept which showed how effectively shopping carts can be designed using Ajax. The result is a vast increase in the completion of online transactions, providing substantial return on investment for online retailers. There are many other concepts which can attract customer’s attention and can also make their shopping experience memorable.
Browse some of the best Ajax based shopping websites:

• www.gucci.com
• www.endless.com
• www.old-navy.com
  
  

• Innovative and engaging Online Store: We use Ajax and Web 2.0 methods and technologies to enhance user experience of people who are already use to - shopping online and engage people who are new to online shopping. The items in the storefront should be visible while keeping the customer informed and in charge. We integrate successful web design with modern technologies to create great shopping experiences that are intuitive and simple to use.
• Search Engine friendly application: We create search engine friendly ecommerce applications. Search engines are a great way to bring new customers to online stores.
• Role based application: Role based ecommerce applications helps in assigning different tasks to internal staff to divide the load. Different rights can be assigned to different roles.
• Unlimited Category and Product registration: Our ecommerce application features unlimited category and product registration. Properties can be created at runtime for new products. E.g. Jeans will have waist and length property while T-Shirt would only have size property. In short, we design ecommerce applications which can be completely customized for different products.
• Technology and Design: We design ecommerce applications using ASP.NET/MSSQL Server 2005/Atlas, ASP/MSSQL Server 2000 and PHP/MySQL. We have also developed our own JavaScript library for rapid development of Ajax ecommerce websites. We design applications on recognized design patterns and try to separate layers for code readability and optimization.
• Multi store Design: We have designed ecommerce applications for large companies with stores in different parts of the country.
• Marketing and Statistics: Marketing not only means promoting products to clients but fulfilling client’s expectations. We have integrated various marketing tools like online chat, bulk email marketing, bulk SMS marketing etc depending on the needs of the clients. Statistics are very useful for analyzing the business and detecting loop holes in the industry. We have developed various decision making reports like Stock Report, Reorder level Stock report, Top selling products etc.
• Payment Integration: We can integrate almost any merchant gateway provided that the gateway provides necessary documents. We have worked with Paypal, Usight, World Pay, PaySeal etc.
• Promotional offers / Gift Certificates / Loyalty Programs: Every shop owner tries to expand its business by giving lucrative offers. Online shopping can bring tremendous response when used with traditional promotional techniques like gift certificates, loyalty programs etc. That’s why we integrate these features in all of our shopping carts. .