Fri 12 Sep 2008
We are doing great with this application with over 200 new clients registering daily. Below are some basic facts about Chess 2.0 League:
1. New application launched on the same day and we remained on newest addition page for less than 24 hours. Within 24 hours we managed to get approx 1200 new visitors on the first day and got a placement on the third page. If we would have been on the newest section for about 3 days then I am sure we would have made to the first page in Orkut Apps directory.
2. After the application was removed from newest apps we had to use these 1200 visitors to help us spread our word virally. We had very little hope to get new visitors from Orkut app directory as 90% of the people do not browse each page.
3. Good point was that nearly 80% of the people updated their email address which means we could send them emails whenever their opponent would make their move and in this way they would be reminded again of the game they are playing on Orkut. The strategy worked well and every day we execute about 600 games.
4. Our motive is to build an application with consistent traffic and we are glad to say that we are constantly increasing traffic everyday by about 5% by utilizing viral channels effectively.
5. We provide support through community on Orkut and it feels great when chess lovers say that we are the best on Orkut.
It does not need to be on the top to be the best but to get to the top you need to be the best. So lets wait and see in how many days we get to the top. Our fingers are crossed.
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Play Chess 2.0 League on Orkut now.
